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MLB-Produced Baseball Series Draws Large TV, Digital Audience In China

"Boyhood," the first baseball-themed TV series in China, reached a large Chinese audience across TV and digital platforms. The series, which was produced in cooperation with Major League Baseball, generated more than 5 billion video views and 3.1 billion social media impressions on Weibo, and won its time period on TV during China's primetime (7:30pm-9:30pm). The series aired on Hunan Satellite TV, China's top satellite TV station, and was available on digital platforms Tencent Video and iQiyi Video. "Boyhood" ranked as the No. 1 topic on Weibo during July, the first time that has occurred for a baseball topic in China. MLB Int'l has opened three MLB development centers in China -- in Wuxi, Changzhou and Nanjing (MLB).

SBJ Morning Buzzcast: March 18, 2024

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ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

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