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SBD Global/August 23, 2017/Marketing and Sponsorship

Lagardère Sports Launching New Office In Shanghai To Increase Presence In China

Lagardère Sports is launching a new office in Shanghai as part of an effort to substantially increase its operations in the city. The firm has operated in China for over two decades. Lagardère has a longstanding partnership with the Asian Football Confederation, and it recently reached a deal with F1 to build strategic partnerships in China from '18 and raise the sport's profile in the region. Lagardère has bolstered its resources at its office in Shanghai's Jing'an district since December. The core team of local Chinese experts will provide rights management, brand consulting and market development advice to domestic clients, int'l brands and rights holders. Lagardère CEO Andrew Georgiou said, "The launch of our new office in Shanghai marks the next chapter in the history of Lagardère Sports in the region. We have great aspirations for China, a country brimming with exceptional talent and immense resources" (Lagardère).
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