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SBD Global/August 17, 2017/Media

European Championships Reveal Broadcast Plans For Inaugural Event

With "just over a year" until the first European Championships, broadcasters BBC and ARD-ZDF "unveiled their plans for coverage of the new event," according to Jenny Priestley of TVB EUROPE. The European Championships aggregate the existing senior continental championships of athletics, aquatics, cycling, gymnastics, rowing and triathlon with golf team championships organized by the European Tour and Ladies European Tour. The event will take place in Glasgow and Berlin in Aug. '18. The European Broadcasting Union is the broadcast partner of the Championships and "has so far signed agreements with almost 40 broadcasters to ensure the event will be viewed free-to-air in all major markets." Eurovision Media Services will be the host broadcaster and will distribute the event to rights-holding media organizations worldwide. The BBC and ARD-ZDF are the Championships' partners in the host markets (TVB EUROPE, 8/16). The official opening title sequence for the inaugural European Championships was also unveiled at the media event organized by '18 co-hosts Glasgow and Berlin. The European Sports Federations, Glasgow, Berlin, the EBU, the BBC and ARD-ZDF worked together with British and German design agencies to create titles that represent the coming together of the seven sports and two host cities in a groundbreaking partnership (EBU).
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