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Marketing and Sponsorship

Cricket Australia Partners With Lord's Taverners Australia, Launches Sporting Chance Fund

Cricket Australia and Lord's Taverners Australia announced a three-year partnership that will see LTA become CA's lead community partner. The organizations will create the Sporting Chance Fund, which will generate revenue through fundraising initiatives undertaken by LTA, with support from CA. The funds raised will help grow CA's "A Sport For All" program and initiatives focused on the engagement of girls and women, multi-cultural communities, Indigenous Australians and people with a disability. A Sport For All aims to grow cricket participation through entry-level programs, schools, clubs and modified programs (CA).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

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