Real Madrid has become the first brand and sporting institution in the world to eclipse 100 million followers on Facebook, 50 million on Instagram and 25 million on Twitter for its main accounts. The total number of followers for the Real Madrid brand has hit 182 million across these three social media platforms (Real Madrid).
The London Daily Mail launched a weekly print football supplement, The Verdict, which will be issued on Mondays. Mail Brands Chief Investment Officer Dominic Williams said that the rationale for launching a new print supplement was "not advertiser-driven." Sports supplements "do not tend to attract a significant volume of display advertising but are popular with readers and can drive sales" (CAMPAIGN LIVE, 8/15).
Eleven Sports secured live and exclusive coverage of the Aug. 26 boxing match between Floyd Mayweather and Conor McGregor in Belgium. Viewers in Belgium can secure exclusive access to the fight, including the full undercard, via a fight pass subscription for €20 ($23.48) (Eleven Sports).
France Télévisions' broadcasts of the London World Athletics Championships from Aug. 4-13 on France 2 and France 3 drew an average audience of 3 million viewers. The number translated to a 17.2% market share. France 2 drew its best audience on Aug. 8, with an average of 4.4 million viewers. The highest peak audience was on France 2 on Aug. 8, with 5.7 million. France 3 drew its best audience on Aug. 12 with an average audience of 4 million (L'ÉQUIPE, 8/14).
Sunday's France vs. Australia Women’s Rugby World Cup match was watched by an average audience of 593,000 viewers on France 4. The number translated to a 3.2.% market share. France won 48-0 (L'ÉQUIPE, 8/14).
