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Man City on Monday launched a new digital platform that will "utilise user data to offer personalised experience for fans while facilitating fan engagement," according to Tony Connelly of THE DRUM. The new Cityzens platform has been "integrated within Man City's website and has been designed to facilitate engagement between fans as well as with the club itself." One of the "key tools" in allowing fans to come together is the Community Map feature, which allows users to talk with other supporters and see their location. With the help of user data, the club will also "run targeted activations with tailored experiences and rewards to users" at home and around the world. Personalization of the platform to individual fans is a "key objective." As part of this pursuit, Man City will collect data on fans' location, demographic and social interactions with the club to "ensure unique activations." Add-ons will also be available for fans who want to get involved on a matchday with interactive games such as predicting the score, guessing the lineup and voting for their player of the match (
THE DRUM, 8/7).
