ManU In Talks With Online Dating App Tinder For £12M Sleeve Deal

ManU had "sponsorship discussions with online dating service Tinder," according to Charles Sale of the London DAILY MAIL. The Silicon Valley-based company is said to be interested in becoming the club's sleeve sponsor. Nine clubs have signed sleeve deals but "none for any amount near" the £12M ($15.9M) a year that Tinder is said to be offering. The advertising space on the left sleeve -- with the Premier League logo on the right -- is being valued by the industry at 20% of the main shirt sponsor. So Tinder paying £12M fits in with the £50M ($66M) a year ManU is paid by Chevrolet. The claimed Tinder talks with ManU come as the dating app, which has 50 million users, is "looking for a more mainstream image and a global following" (DAILY MAIL, 7/31). THE DRUM's Tony Connelly reported talk of a deal with Tinder has "unsurprisingly led to much hilarity on social media," particularly given ManU's "inability to score last season." The club scored just 54 times in its 38 Premier League games (THE DRUM, 8/1).

Tinder sponsoring #MUFC...
You just know all the ladies would be swiping right on our face-pulling hero pic.twitter.com/WWNMqYzzmQ

— Jonathan Shrager (@JonathanShrager) July 31, 2017

Manchester United look set to announce Tinder as their new sleeve sponsor.

Rumour has it, Ashley Young will still struggle to get a match. pic.twitter.com/eM2tmE7zzM

— bet365 (@bet365) August 1, 2017