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SBD Global/July 31, 2017/Marketing and Sponsorship

Trips By Curry, Irving Show How Important Asian Market Is To Shoe Companies

Irving's first global tour for Nike included stops in Japan, Taiwan and China.
The timing of recent visits to the Far East by NBA Golden State Warriors guard Stephen Curry and Cleveland Cavaliers guard Kyrie Irving may have been coincidental, but the trips "shared a common goal" in promoting "basketball and their respective sports brands," according to Jeff Barker of the BALTIMORE SUN. Curry was in Beijing from July 22-23, while Irving was there the next day. This marked Curry's "third Asian trip" for Under Armour, which included his "first-ever stop in South Korea." Meanwhile, Irving was on his "first global tour" for Nike, which included stops in Japan, Taiwan and China (BALTIMORE SUN, 7/27). The KOREA TIMES' Ko Dong-hwan reported Curry's first fan meeting in Seoul "went off with a bang" on Thursday. A crowd of more than 2,000 saw Curry chest bump "with an audience member who excitedly ran around the court after scoring in a half-court shooting challenge." He also gave a pair of new basketball shoes to the half-court shooting challenge winner. Curry took off the winner's shoes, "threw them off the court and put the new shoes on him." The moments of fun at the event "seemed definitely not just for show but were genuinely shared by Curry." The main events "included a basketball clinic for young aspirants, an obstacle challenge" and a mini-game joined by Curry and his brother, Dallas Mavericks guard Seth Curry (KOREA TIMES, 7/27).
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