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Marketing and Sponsorship

Marketplace Roundup: Liverpool, Tibet Water Resources Announce Partnership

Liverpool announced Tibet Water Resources as its official regional water partner in China. The partnership will see Liverpool and Tibet Water "collaborate to create unique experiences for Reds fans and consumers alike." Tibet Water Resources was up by 1.29% to HK$3.14 per share at the close on Monday (HONG KONG STANDARD, 7/24).

The Bangladesh Premier League agreed to a sponsorship deal with Saif Power Battery. The league is scheduled to begin on Friday at the Bangabandhu National Stadium with the participation of 12 clubs. Though Saif Global Sports provided Tk4 crore ($496,000) for the last edition of the BPL, this time it will provide "only" Tk1.5 crore ($185,800) (DAILY STAR, 7/26).

Premiership rugby side Leicester Tigers announced kit supplier Kukri will be its new technical partner for the '17-18 and '18-19 seasons. The company will reveal the club's home and away kits on Friday at 9am (Leicester Tigers).

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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