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Arena Racing Company, Ladbrokes Coral Reach Media Rights Deal

The "commercial stand-off" between racecourse group Arena Racing Company and bookmaker Ladbrokes Coral that "led to a blackout of some race meetings in thousands of betting shops" is over, according to Bill Barber of RACING POST. A media rights deal, believed to be for five years, for betting shop channel The Racing Partnership was "agreed between the two sides," which means action from all of Britain's courses will be shown again in Ladbrokes Coral's retail estate of 3,820 betting shops. ARC CEO Martin Cruddace said, "We are delighted to have agreed this deal with Ladbrokes Coral. It is testament to the symbiotic nature of racing and betting that we have been able to agree a deal based on sound commercial principles for both parties." From the start of the year, six ARC courses -- Doncaster, Lingfield, Southwell, Windsor, Worcester and Wolverhampton -- "switched from SIS to new channel TRP, followed from May 1 by Fakenham, Hexham and Towcester." A further 13 courses are "set to join the service" from the start of '18, including Chepstow, Newcastle and Uttoxeter. William Hill and Paddy Power signed up to the new channel but Betfred and Ladbrokes Coral did not, meaning their customers were "faced with blank screens when the racecourses involved were in action" (RACING POST, 7/20). In London, Bradley Gerrard reported Barclays said that the stalemate meant Ladbrokes Coral was showing 23% fewer horse racing fixtures in its shops than rivals, which it thought was "leading to William Hill and Paddy Power Betfair taking retail market share." Barclays added that it thought customers "would either spend time at rival bookmakers or simply not visit Ladbrokes' shops as often." The broker also predicted that if a deal was not struck, it would have meant that 43% of horse races and roughly 70% of greyhound races "would not have been screened at Ladbrokes, Coral and Betfred, which still has not struck an agreement," in '18 (TELEGRAPH, 7/21).

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