Mexican Grand Prix organizers "are planning to bring more" of a flavor of the country's Day of the Dead festivities to this year's race, after "previous reticence" due to Formula 1's "inherent danger and tragic past," according to Alan Baldwin of REUTERS. The Oct. 29 race precedes the annual "Dia de Muertos" holidays, "now a big tourist draw, in which Mexican families remember their dead and celebrate the continuity of life." Mexican Grand Prix Marketing Dir Rodrigo Sanchez said, "This year we want to play the Day of the Dead a little bit more. Since the first year, we were thinking about doing things. We weren't very sure how this was going to look from an international perspective, because obviously it's a sport that has its risks." F1's most recent driver fatality was in '15. Mexican Ferrari driver Ricardo Rodriguez died in '62 in a crash "at what is now the country's grand prix circuit, named after him and his late brother Pedro." Sanchez: "Since year one, we were like, 'Maybe we should do something to commemorate the Rodriguez brothers.'" Sanchez said that a recent economic report "put the benefits to the city and country of the race" at around $750M a year (REUTERS, 7/20).