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Marketing and Sponsorship

Nigerian Government Will Order Brands To Sponsor Nigeria Professional Football League

Nigeria Minister of Information & Culture Lai Mohammed said that the federal government will amend the Nigeria Broadcasting Commission Code to "compel brands to sponsor" the Nigeria Professional Football League, according to the PREMIUM TIMES. Mohammed: "We will make sure that in the Code, if you spend $1 million to support a foreign football club like Manchester United in Nigeria, you will not be allowed to air that program unless you spend 30 percent of that money to promote Nigeria's league. Some beverage companies in Nigeria support Manchester United, Arsenal and others and spend about $6 million a year. ... We can imagine if they give us just 30 percent of that, we will fix our stadia." He added that the government "could no longer tolerate the situation" where people continue to "develop the economy of other parts of the world from the sweat of Nigerians and at the expense of Nigerian economy" (PREMIUM TIMES, 7/19).

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