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Gloucester Rugby's 'World Famous' Shed Gets Naming Rights Partner

The Shed at Premiership rugby side Gloucester's Kingsholm Stadium will now be known as the "Greene King Shed" after the club announced U.K. brewer and pub retailer Greene King will be its new official ale partner for the next seven seasons, according to Robert Iles of GLOUCESTERSHIRE LIVE. The "world famous terrace stand is synonymous with the ground at Castle Grim, holding around 4,000 supporters." Gloucester fans are "known to be protective" of The Shed, which stretches across the north side of the stadium, and the "suggestion of replacing it with a new stand in the past has met stern opposition so a change of name is unlikely to be universally popular." The new partnership will see Greene King products "available in 11 bars around the stadium as well as in a dedicated real ale bar located near Gate One." Each home matchday will incorporate a "Festival of Real Ale" within the stadium where at least four Greene King beers will be available, including the likes of Greene King IPA, Old Speckled Hen and Abbot Ale, "as well as a rotating selection of the brewer's seasonal and speciality ales" (GLOUCESTER LIVE, 7/19).

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