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SBD Global/July 18, 2017/Marketing and Sponsorship

Int'l Champions Cup Announces Partnership With Nexen Tire

Nexen Tire will be the official tire of the 2017 Int'l Champions Cup in the U.S. as a part of its aggressive strategy to strengthen its position in the market. The 2017 ICC runs from Wednesday until July 30 in cities across the U.S. The company will be presenting its logo through LED advertisement boards installed in all the stadiums. The marketing effect of Nexen Tire's sponsorship is expected to double, as the company is also the official tire partner of Man City. The pre-match player line-up arch, through which players enter, will be branded with Nexen Tire's logo for the three Man City matches. Nexen Tire is inviting Carli Lloyd, a two-time American Olympic Gold Medalist and a Man City Women's player, and former Man City player Paul Dickov to the match between Man City and ManU on Thursday in Houston (Nexen Tire).
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