Menu
Media

Snapchat Partners With Formula 1 Ahead Of British Grand Prix

Snap Inc., creator of the Snapchat social-media network, is partnering with Formula 1 to let auto racing fans "use the service to post clips and photos during this weekend's British Grand Prix" and future F1 races, according to Reade Pickert of BLOOMBERG. The deal is F1's "first with a major digital platform." Snap VP of Partnerships Ben Schwerin said that the companies "will split the ad revenue," without providing additional financial terms. The "yearlong accord" adds to sports deals L.A.-based Snap struck with the NBA, the NFL, NASCAR "and others" (BLOOMBERG, 7/13). CAMPAIGN LIVE's Simon Gwynn reported following the British GP, the partnership will continue with the races in Singapore, Japan, the U.S., Mexico, Brazil and Abu Dhabi. F1 Head of Digital & New Business Frank Arthofer said that the deal was about "ensuring the sport remained relevant for younger audiences." Arthofer: "This is the first step towards expanding our social media strategy. We need to continue to bring new fans to the sport -- by reaching out to them on social media platforms with behind-the-scenes, fun and engaging content" (CAMPAIGN LIVE, 7/13). THE DRUM's Rebecca Stewart reported earlier this year, F1 announced plans to "develop its own online streaming platform as part of a wider evolution around the sport's broadcast model." Snapchat has been "making inroads into sport and live events for some time." It recently inked a deal with BT Sport to "show footage" from the UEFA Champions League (THE DRUM, 7/13). The BBC's Bill Wilson reported the new arrangement will see "footage from the racing season hosted on Snap's editorially-curated Our Stories platform." The material is "intended to give a different type of coverage from that seen via more traditional broadcasters." Material from the British GP that is featured on the Our Story stream will be made available to users in the U.K. and U.S. (BBC, 7/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/07/14/Media/F1-Snapchat.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/07/14/Media/F1-Snapchat.aspx

CLOSE