Russian Premier League side Dynamo Moscow announced Marathonbet as an official sponsor in a three-year deal starting with the '17-18 season. Marathonbet's logo will appear on the players' jerseys and at the club's home ground as well as training facilities. Marathonbet will also be featured on the club's various digital platforms (Dynamo Moscow).
PokerStars extended its partnership with Usain Bolt, confirming it will sponsor the IAAF Monaco Diamond League meet at the Stade Louis II Stadium on July 21. PokerStars will "provide the bibs for all eight athletes competing in the men’s 100m race" (SBC NEWS, 7/11).
The Australian Football League signed a partnership with Muscle Milk maker CytoSport, Inc. The deal includes a variety of multimedia marketing elements including the use of the AFL logo on Muscle Milk product packaging for sale in Australia, digital assets, product support for specific teams and other unique marketing elements (CytoSport).
Icons Shop Ltd. announced an exclusive deal with Chelsea's Eden Hazard. Hazard will be featured in Icons' official Champions League memorabilia range and the official FIFA World Cup collection (Icons Shop Ltd.).
The 2017 Int'l Champions Cup China announced sportswear brand Xtep Int'l Holdings Ltd. as an official sponsor. Xtep previously partnered with EPL side Birmingham City and La Liga side Villarreal (YUTANG, 7/10).
Land Rover will be the official vehicle partner of the Event Rider Masters, which heads to France this weekend for the fourth leg of the '17 series at Haras de Jardy, near Paris. The car brand will transport vets, doctors, officials and stewards around ERM events (ERM).
The Victoria Racing Club signed a five-year sponsorship agreement with luxury jewelry and watch retailer Kennedy. The deal includes naming rights to Oaks Day and a marquee in the Birdcage enclosure (SYDNEY MORNING HERALD, 7/11).
