League Championship side Bolton Wanderers announced Bolton Kia as the official west stand sponsor of Macron Stadium. The car dealership will see its name associated with Macron Stadium's main stand for the next two years. The Bolton Kia West Stand will feature prominent branding inside and outside the stadium and across the football club's advertising and commercial inventory (Bolton Wanderers).
League Championship side
Norwich City announced a two-year sponsorship deal with construction firm
Bloor Int'l Enterprises. Bloorie will be the club's back-of-shirt sponsor for the next two seasons starting from July 1, with the logo featured on the back of the team's shirts (
Norwich City).
Premier League side Huddersfield Town announced OPE Sports as front-of-shirt sponsor. In the biggest deal of its kind for the club, OPE Sports' logo will be featured on the club's shirt at all home and away games, pitch-side LED and other branding at the stadium as well as across online and social media channels (Huddersfield Town).
Marylebone Cricket Club signed a digital partnership with Addison Lee Group, Europe's largest car service. The partnership will see Addison Lee become Lord's preferred car service. The partnership was packaged, brokered and will be activated by MCC's marketing partner, Two Circles (Lord's).
The Gold Coast 2018 Commonwealth Games announced Motorola Solutions as the event's official radio communications supplier. Motorola Solutions' Tetra digital radios and its Zeon Digital network will be used to keep sporting venues connected (GCCWG).
Chelsea and Loughborough University London signed a three-year partnership that will see the two organizations work together on research and engagement activities (Chelsea).
