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M&C Saatchi Sport & Entertainment Acquires South African Sports Agency Levergy

M&C Saatchi Sport & Entertainment "has pitched up" in South Africa after acquiring sports and entertainment agency Levergy, according to Tony Connelly of THE DRUM. The move positions the agency to capitalize on a "buoyant sport and entertainment industry in South Africa and across the African continent." Levergy was founded by Clint Paterson and Struan Campbell in Sept. '12 and has offices in Johannesburg and Cape Town. The agency currently has a client roster comprised of major local and int'l brands such as SuperSport, Audi and DStv. M&C Saatchi Global CEO Steve Martin said, "We've become great admirers of the Levergy team, their thinking and the work they produce for what is a remarkable roster of clients." The acquisition of Levergy builds on M&C Saatchi's "growing network of offices" in London, Berlin, Sydney, N.Y. and the most recently launched office in L.A. (THE DRUM, 6/21).

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