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SBD Global/June 20, 2017/Events and Attractions

UEFA Partners With Leaders To Stimulate Discussion On Women's Sport

UEFA announced a partnership with the Leaders Generation XX Series. The new series will provide a year-round platform for the discussion around stimulating growth in women's sport. The series will kick off with a "think tank" on Tuesday, during Women's Sport Week. Two more Generation XX events will take place before the end of the year. These will be supported by monthly intelligence pieces, culminating in a red-carpet evening to kick off Leaders Week 2017 in October. UEFA's ambition for women's football focuses on four key aspects for the game to become commercially sustainable: addressing the profile and image of the game, increasing visibility and engagement, driving participation at grassroots level and increasing investment in the game. Leaders is owned and operated by American City Business Journals (Leaders). 
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