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SBD Global/June 19, 2017/Marketing and Sponsorship

Arsenal Partners With Universal Pictures To Promote Films Including Despicable Me 3

Arsenal partnered with Universal Pictures to "help promote a number of upcoming film releases, including Illumination’s Despicable Me 3," according to FC BUSINESS. The partnership "will provide Universal Pictures with LED perimeter board exposure at domestic fixtures played at Emirates Stadium." The studio will also "receive access to first-team players to create content and promotional assets" around film releases, as well as Arsenal’s digital channels. Universal Pictures will also provide supporters with exclusive content and entertainment at upcoming Junior Gunner and club events (FC BUSINESS, 6/16).
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