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Marketing and Sponsorship

Marketplace Roundup: Brasileiro Side Santos Extends Sleeve Deal With SEMP

Brasileiro side Santos extended its sponsorship agreement with SEMP, the Brazilian partner of Chinese smart TV manufacturer TCL. The LCD panel manufacturer’s logo will be on the sleeve of the São Paulo side’s home and away jerseys. SEMP was previously a club sponsor from '07-10. The financial terms of the one-year extension were not revealed (SOCCEREX, 6/15).

The Int'l Table Tennis Federation announced a sponsorship agreement with GoDaddy. The companies will work together to promote table tennis events globally. GoDaddy branding will be featured at sponsored events beginning in June. GoDaddy is the latest brand partner secured by the ITTF since taking the rights in-house at the beginning of '17 (ITTF). 

The Scotland women’s field hockey team signed Graham's The Family Dairy as an official sponsor. Graham's logo will be featured on the team's skorts, and the brand will also give players a selection of products throughout the year (THE EDINBURGH REPORTER, 6/15).

The Int'l Ski Federation (FIS) and Alisports announced an agreement that will see an initial push to activate 30 million Chinese snow sport participants. The agreement will see a number of partners collaborating to develop a grassroots "Get into Snow Sports -- China" development program and campaign (FIS). 

Spanish Basketball League (ACB) club Tecnyconta Zaragoza "unveiled a new logo in front of approximately 300 people, including club employees, sponsors and media." The logo features a red lion (MARCA, 6/15).

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