Toyota Canada announced partnerships with four of Canada's National Sports Organizations. The company will be the official mobility sponsor and official vehicle of Canada Basketball, Canada Soccer, Freestyle Canada and Wheelchair Basketball Canada. As a sponsor, the company will support elite level athletes and national teams, as well as the development of various grassroots sports initiatives. As official mobility sponsor and official vehicle of Canada Basketball, Toyota Canada will encourage and celebrate the next generation of basketball talent in Canada. As a primary partner of Canada Soccer, Toyota Canada will support all 12 of Canada Soccer's national teams, including the senior men's and women's national teams and Canadian Para Soccer team. The car brand will also support winter sports as a tier-1 partner of Freestyle Canada. As the official mobility sponsor and official vehicle of Freestyle Canada, Toyota will contribute to the organization's domestically hosted int'l competitions as presenting sponsor of the Freestyle Ski World Cup events in Quebec and Alberta. As the official mobility sponsor and official vehicle of Wheelchair Basketball Canada, Toyota Canada will support all four national team programs and will be the presenting sponsor of the organization's Hoopfest event. Toyota will also become a presenting partner for the national academy (Toyota Canada).
