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French 2023 Rugby World Cup Could Bring In €1.1B, Deloitte Study Says

A study from Deloitte revealed that hosting the 2023 Rugby World Cup could “have a direct economic impact” of €1.1B ($1.2B) on the French economy, according to Rachel Pretti of L’ÉQUIPE. In comparison, Euro 2016, hosted by France, yielded €1.2B. Deloitte, a partner of the French 2023 bid committee, estimated the global impact of the competition to be €2.4B ($2.7B). The study, which will be presented with the bid, is “based on the expected 450,000 foreign visitors” spending around €916M ($1.02B). Deloitte analyst Brice Chasles said, “There were 406,000 in Great Britain in 2015, but we took into account the capacity of our stadiums and the growing enthusiasm for rugby.” France 2023 Bid Dir Claude Atcher said, “This study confirms that rugby is a sport where supporters stay longer (in the host country) and spend more.” On the expenditures side, the committee estimated the organizational costs to be €220M ($247M), to which nearly €150M ($168M) must be added in fees to World Rugby, “for which the state must act as a guarantor.” France is facing competition from Ireland and South Africa to host the 2023 Rugby World Cup, and World Rugby will decide the host in November (L’ÉQUIPE, 5/24).

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