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ManU's Win Results In Immediate Boost To Its Stock, Significant Drop For Ajax

Shares in ManU rose Wednesday as the club's Europa League final victory against Dutch side Ajax in Stockholm "guaranteed a place" in the Champions League next season, according to Joe Easton of BLOOMBERG. The Dutch club "dropped the most in a year in early Amsterdam trading Thursday." TV revenue from qualification alone is expected to be around $40M-$50M, and CL teams "will also enjoy increased leverage with sponsors," analysts said ahead of Wednesday's match. CL qualification "should boost investors' short-term confidence" in ManU. The club's shares closed up 2.7% in N.Y. on Wednesday, as ManU led 2-0 with around 35 minutes still to play. Ajax's shares fell as much as 7% as European markets opened the next morning. Sheffield Hallam University sports business management lecturer Robert Wilson said before the game, "The financial gulf between Manchester United and England’s other teams is narrowing. If United were to win the Europa League and go on a good run in the Premier League next season, they would be in a position to comfortably double their shirt deal to $150 million a year" (BLOOMBERG, 5/24).

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