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Marketing and Sponsorship

Marketplace Roundup: AFL Side Essendon Extends Fujitsu General Australia Partnership

Australian Football League side Essendon announced HVAC company Fujitsu General Australia will continue as a co-major partner through '21. FGA's logo will remain on the club's playing jersey. The club recently passed 65,000 members for the first time in its history (Essendon).

London 2017 World Para Athletics Championships announced oil company BP as its latest national partner. BP has been a partner of the IPC since '13. This year's World Para Athletics Championships will take place at the London Stadium from July 14-23 (IPC).

England Netball appointed marketing agency Sport Collective to support its commercial strategy. England Netball has overseen growth to approximately 1 million women and girls playing the sport each week. Sport Collective will help develop and implement strategies to increase return from participation (Sport Collective).

The Vietnam national football team announced Z.com, the global brand of Japanese internet services provider GMO Internet Group, as its "top star partner for the second year in a row." The company will focus on the national men's and women's teams, as well as the U22 squad. Apart from financial assistance, Z.com also "pledged to promote the teams' activities on its website" (VIETNAM NEWS, 5/24).

La Liga side Athletic Bilbao and New Balance signed a six-year kit deal that will start with the '17-18 season. The club announced it will reveal more details, and the design of the new uniforms, later this week (Athletic Bilbao). The deal is reportedly worth approximately €3.5M ($3.9M) per year (SOCCEREX, 5/24).

SBJ Morning Buzzcast: March 18, 2024

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ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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