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Marketing and Sponsorship

Marketplace Roundup: AS Roma Signs Four-Year Deal With Italian News Agency LaPresse

Serie A side AS Roma signed a four-year partnership with Italian news agency LaPresse. The agency will exclusively distribute all photographic content involving the AS Roma first team and academy, both in Italy and internationally. The content will be provided exclusively by the club's photographers to LaPresse (AS Roma).

Champagne brand Veuve Clicquot will be the official champagne partner for the Int'l Cricket Council Champions Trophy 2017 and the ICC Women's World Cup 2017. Veuve Clicquot will be the exclusive champagne of both tournaments, and will be available to spectators, hospitality guests and VIPs across all eight venues hosting matches (PTI, 5/22).

Drinks brand Perrier installed a zipline on the Eiffel Tower to activate its partnership with the 2017 French Open. The zipline will be free for visitors to “fly over the Champ de Mars.” Those who do not want to take the ride can experience the zipline via virtual reality at an installation on the Champ de Mars, where they can also watch French Open matches on a giant screen (SPORTS MARKETING, 5/23).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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