Serie A side AS Roma signed a four-year partnership with Italian news agency LaPresse. The agency will exclusively distribute all photographic content involving the AS Roma first team and academy, both in Italy and internationally. The content will be provided exclusively by the club's photographers to LaPresse (AS Roma).
Champagne brand Veuve Clicquot will be the official champagne partner for the Int'l Cricket Council Champions Trophy 2017 and the ICC Women's World Cup 2017. Veuve Clicquot will be the exclusive champagne of both tournaments, and will be available to spectators, hospitality guests and VIPs across all eight venues hosting matches (PTI, 5/22).
Drinks brand Perrier installed a zipline on the Eiffel Tower to activate its partnership with the 2017 French Open. The zipline will be free for visitors to “fly over the Champ de Mars.” Those who do not want to take the ride can experience the zipline via virtual reality at an installation on the Champ de Mars, where they can also watch French Open matches on a giant screen (SPORTS MARKETING, 5/23).