Menu
Marketing and Sponsorship

Chinese FA Announces Five-Year, $14.5M Extension To CSL Deal With Ping An

Chinese insurance firm Ping An extended its title sponsorship of the Chinese Super League, with the Chinese FA announcing a five-year, 1B yuan ($14.5M) deal with the company on Monday, according to Michael Church of REUTERS. Ping An has been the league's title sponsor since '14 and CFA General Secretary Zhang Jian said that the current interest in Chinese football "would ensure companies continue to see money spent on the game as a worthwhile investment." Zhang said, "It has sponsored the CSL, Team China and also youth football development. Ping An has become a representative of Chinese companies supporting Chinese football. Right now the CSL is on the rise, so are TV ratings and the competition level. All of these have provided an increase in the CSL's brand value, and it is a great payoff for the CSL's partners." Ping An said that its investment in Chinese football was part of the company's social responsibility program as China "seeks to boost the health and fitness of its population" (REUTERS, 5/22).

SBJ Morning Buzzcast: March 19, 2024

PGA Tour/PIF inching closer? Another NWSL sale for a big return and MLB's Go Ahead Entry expands

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/05/23/Marketing-and-Sponsorship/Ping-An-CFA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/05/23/Marketing-and-Sponsorship/Ping-An-CFA.aspx

CLOSE