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SBD Global/May 19, 2017/Marketing and Sponsorship

Liverpool Signs Three-Year Deal With Baby Products Company Joie

Liverpool signed a multi-year partnership with baby products company Joie, according to Richard Bell of BDAILY. The deal, spanning three years, will make Joie the club's first family partner and global baby gear partner. Kicking off this weekend at LFC World in Shanghai, the agreement will see the firm host a two-hour football clinic with Reds coaches for kids ages six to eight. The company will also launch a range of LFC-branded baby products and "host a series of family-focused events with the club" (BDAILY, 5/17).
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