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UEFA Launches Drive To Boost Girls' Participation In Football

UEFA will launch its "biggest-ever marketing campaign" next month with the aim of making football the No. 1 participation sport for girls and women in Europe by '22, according to Marcus Christenson of the London GUARDIAN. The campaign, "Together #WePlayStrong," will be launched on June 1 before the Women's Euro 2017 in the Netherlands, and "follows research that shows football can have a positive impact on self-confidence in teenage girls." The study, conducted by UEFA and an "elite group of specialists," looked at the "effect football has on the psychological and emotional state" of girls and young women in Europe, taking into account the impact that football has on "self-confidence, self-esteem, wellbeing, feelings of togetherness, motivation and life skills," and compared those results to other popular sports. The results showed that 80% of teenage girls exhibited more confident behavior thanks to playing with a football team versus 74% of those who played other sports, and that 58% of the 13-17-year-old female footballers questioned said that they had "overcome a lack of self-confidence as a result of playing football" (GUARDIAN, 5/17).

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