EPL side Everton delivered a first-of-its-kind campaign in Europe by teaming up with long-term partner Tagboard to bring Snapchat content live to the displays in Goodison Park during Friday's game against Watford. Fans in attendance were able to view the official Everton Snapchat Story on their mobile devices and on the video boards (Everton).
Banking on its coverage of the 2018 World Cup to "close the gap with rival Univision," NBCUniversal’s Telemundo unveiled a "diverse slate of new programming for the coming season that includes the first-ever VR experience" for the World Cup. The World Cup VR app will allow viewers to watch "select live matches from a virtual VIP suite through a super wide-angle feed." Content will include 2D feeds, 180-degree views, 360-degree short-form video content and "near-live multi-angle clips." It will be available on "multiple mobile platforms as VR headset experiences or non-headset Magic Window" (VARIETY, 5/11).
Home improvement retailer and Indian Premier League sponsor Kingfisher employed its own version of internet sensation Mannequin Challenge, the #KingfisherMannequinChallenge, and engaged all the IPL teams. As part of the "Divided By Teams, United By Kingfisher" campaign, the teams are challenging each other to do the #KingfisherMannequinChallenge (THE DRUM, 5/12).
The EuroLeague Final Four ChatBot will make records, results, statistics, news and video highlights accessible to fans. The ChatBot became available on Saturday via Facebook Messenger. EuroLeague partnered with baresquare to develop the tool (EuroLeague).
WWE and Saran Media announced a new multi-year agreement to televise WWE’s flagship programs Raw and SmackDown in Turkey on S-Sport which began on Saturday (WWE).
Olympique Lyonnais beat Ajax 3-1 in the second leg of the Europa League semifinal, and the match drew an average audience of 2.3 million viewers. The number translated to a 10% market share for M6. Ajax moved on with an aggregate score of 5-4 over Lyon and the Dutch side will play ManU in the final on May 24, which will be broadcast on W9 and beIN Sports in France (L’ÉQUIPE, 5/12).
