Adidas Rugby Launches 'Next Is Everything' Campaign Via Augusto NZ

Agency Augusto NZ developed and produced a new global adidas Rugby campaign, positioned as "Next Is Everything," according to CAMPAIGN BRIEF. Featuring a "handful of the world's most influential rugby players," including England's Maro Itoje and Anthony Watson, France's Baptiste Serin, the All Blacks' Savea brothers and NZ Women's Sevens player Tyla Nathan Wong, the campaign "aims to unite adidas Rugby markets under one global proposition." The film officially launched on Monday, and will be followed by an ongoing series of videos and social imagery promoting key players and a new boot range over the next few months -- "all released via social where adidas Rugby predominantly focuses its marketing activity." The production of the campaign stretched the globe to London and Paris, "with multiple stills and video units capturing the extensive number of campaign elements that feed into the new global campaign" (CAMPAIGN BRIEF, 5/9).