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Marketing and Sponsorship

Nottingham Forest Announces 'Biggest Sponsorship Deal' In Club History

League Championship side Nottingham Forest agreed to a sponsorship deal that it described as the "biggest in the club's history" with betting firm 888sport, according to Barry Cooper of the NOTTINGHAM POST. The club "joined forces" with the Gibraltar-based company last summer for an initial year. Forest has not revealed how much the new deal is worth. The club's shirts will "once again have 888sport on them next season." The latest news comes "just weeks after the club announced an extension to the current deal with PR firm Incorporated London for a third year." Incorporated London will "continue to operate as Forest's official training-wear partner for the new adidas clothing which will be launched in August ahead of the new campaign" (NOTTINGHAM POST, 5/4).

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