Somebody Call 911: Porsche Signs With WTA For Title Sponsorship Of Race To Finals

Porsche signed on as title sponsor for the Women's Tennis Association's competition to reach its season-ending finals. What had been the Race to Singapore will now be the Porsche Race to Singapore. The player who finishes the regular season No. 1 on the Porsche Race to Singapore leaderboard will also receive a new Porsche 911 GTS Cabriolet. Porsche has been involved with the WTA in recent years as owner and title sponsor of an event in Stuttgart, Germany. Maria Sharapova is also an endorser of the car brand. Porsche's multi-year deal is the first major sponsorship struck under WTA CEO Steve Simon, who assumed his post in late '15.