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Marketing and Sponsorship

Betting Firm Ladbrokes Extends SPFL Sponsorship With £2M Deal

Ladbrokes is "set to extend" its multi-million-pound sponsorship of the Scottish Professional Football League, according to Anthony Haggerty of the Scotland DAILY RECORD. The betting firm agreed to a one-year extension on its current deal that sees it "back the four senior divisions of our game." The new contract -- believed to be worth more than £2M ($2.6M) for the season -- "will also carry a one-year extension option and has been ratified by all 42 senior clubs." Sources close to the deal confirmed that the contracts have been signed and an official announcement "will follow in the next 24 hours." Ladbrokes began its sponsorship of Scottish football in May '15. The initial contract was the "biggest in the league's history," worth more than £4M across two years (DAILY RECORD, 4/27).

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