Menu
Media

ManU, Facebook Partner For Augmented Reality Platform

ManU teamed up with Facebook to demonstrate one of the platform's new features, Camera Effects. The update, which will be made available to the public in the near future, turns smartphone cameras into the first augmented reality platform, and was unveiled with the help of the club at the company's annual F8 developer conference in California. Included with this new platform are two creative tools, Frame Studio and AR Studio, that give the Facebook community the power to create a full spectrum of visual effects using the Facebook camera, from simple frames to interactive AR experiences (ManU). THE DRUM's Taruka Srivastav reported Facebook will "depend on an inventory of external developers" to contribute to the new platform. The first effects will become available inside Facebook's camera feature on smartphones. However, the Camera Effects platform is designed to "eventually be compatible with future augmented reality hardware, such as eyeglasses." ManU is the launch partner, creating an experience by pulling in football match data and "GOOAALL!" image overlays with crowd noises. Game developer EA has also built a mass effect-themed helmet mask that "pulls in stats from your progress in the game." Nike will "overlay a sweatband on your head and pull in your recent running route as an overlaid map" (THE DRUM, 4/19).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/04/21/Media/ManU-Facebook.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/04/21/Media/ManU-Facebook.aspx

CLOSE