Menu
Marketing and Sponsorship

Marketplace Roundup: Rugby League World Cup 2017 Signs Isuzu UTE Australia

Rugby League World Cup 2017 announced Isuzu UTE Australia as the official automotive partner for the tournament, to be co-hosted by Australia and New Zealand with three pool matches in Papua New Guinea from Oct. 27-Dec. 2. As the official automotive partner of the RLWC2017, Isuzu UTE Australia will receive brand integration through virtual on-field, LED and in-stadia branding across all matches (RLWC). 

Premier League side AFC Bournemouth appointed data-led sports agency Two Circles to "deliver a new digital platform." The club will work with Two Circles to "ensure the new platform delivers maximum fan engagement and commercial performance, leaning on the agency's experience to create a wholly new data management infrastructure" (SOCCEREX, 4/20).

Liqui Moly joined the 2017 Ice Hockey World Championship as an official sponsor. The brand will be featured across the event, held from May 5-21 at the Lanxess Arena in Cologne and the AccorHotels Arena in Paris. Liqui Moly will benefit from brand exposure in camera view as well as logo integration across all official print material, the Int'l Ice Hockey Federation website and video spots onsite (Infront). 

Eredivisie side Ajax unveiled workplace specialist PCI Nederland as its latest official supplier. PCI will implement its HP printing facilities in the Ajax offices at the Amsterdam ArenA, with its branding visible around the stadium. In addition, the company has "acquired a hospitality berth for home matches, and the rights to use Ajax's branding on its promotional materials" (SOCCEREX, 4/20).

National Rugby League side Penrith Panthers will play an NRL match in Bathurst each season until at least '28 after signing a 10-year agreement with Bathurst Regional Council. The agreement continues a partnership that began in '14 and has already seen the Panthers play three NRL fixtures at Carrington Park in Bathurst (Panthers). 

The French National Handball League (LNH) and sport facilities managing company S-Pass announced a partnership to co-produce several events at S-Pass-managed venues. The deal will run through ’21 and involves the Champions Trophy and the Coupe de la Ligue Final4 (LNH).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/04/21/Marketing-and-Sponsorship/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/04/21/Marketing-and-Sponsorship/notes.aspx

CLOSE