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Marketing and Sponsorship

Marketplace Roundup: Top Eleven Renews Deal With YouTube Club HashTag United

YouTube clubs now offer "more viable alternatives" for some companies, including Top Eleven, which renewed its shirt sponsorship with HashTag United. Top Eleven's logo will continue to appear on the football jerseys of Hashtag United for another year. In addition to the shirt sponsorship, the brand will "continue to include the YouTube team in its online game which has 160 million players globally on both PC and mobile devices" (THE DRUM, 4/15).

Premier League side Southampton announced TLCBET as its official Asia betting partner and official global casino partner for the remainder of the '16-17 season, as well as the next two seasons. TLCBET is an Asian betting and gaming operator offering online sports betting and casino games (Southampton). 

Malaysian low-cost airline AirAsia launched its #DARETODREAM sports initiative. The company said that the initiative is part of its commitment to grow the local sports scene. The company said that three national athletes "will be featured in the AirAsia athletes line-up: track cyclists Azizulhasni Awang and Fatehah Mustapa, and diver Leong Mun Yee" (NEW STRAITS TIMES, 4/17).

Mercedes Formula 1 partnered with analytics company TIBCO Software Inc. As an official team partner, TIBCO will provide the team with expertise through the TIBCO Insight Platform. The company's logo was featured on the helmets of Lewis Hamilton and Valtteri Bottas at the Bahrain Grand Prix (Mercedes F1). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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