Zlatan Ibrahimovic Featured In Ad For Chilean Wine Company Casillero Del Diablo

Chilean wine company Casillero del Diablo is leaning on "the popularity" of ManU forward Zlatan Ibrahimovic for its latest ad, which shows the striker adding to his tattoo collection and labels him "another legendary devil," according to Tony Connelly of THE DRUM. Beyond his achievements on the pitch and his "outspoken and witty personality" off it, the Swedish footballer is "renowned for his vast collection of tattoos over his body." It is this aspect of Ibrahimovic on which the brand "focused in its latest marketing activation with the club." The 40-second ad shows the footballer "enter a tattoo studio where he gets two new designs, the red devil emblem of the club and that of the brand." The spot also features some of Ibrahimovic's current teammates including Michael Carrick, Antonio Valencia and David De Gea, as well as former ManU players Bobby Charlton and Andy Cole (THE DRUM, 4/17).