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Marketing and Sponsorship

Rory McIlroy Changes Brand, Model Of Fairway Woods Ahead Of Masters

Rory McIlroy "changed his brand and model of fairway woods on the eve of the Masters," taking to Augusta National on Tuesday with a bag including the "newly introduced TaylorMade fairway woods" alongside Callaway irons and driver, according to Ewan Murray of the London GUARDIAN. McIlroy has been "without an equipment contract since the turn of the year" after Nike withdrew from golf club and ball manufacturing. The four-time major champion had been playing with Callaway Great Big Bertha fairway woods "throughout the early part" of '17, but switched to TaylorMade M2 three and five woods two days before the Masters. His desire to be "fully comfortable with the tools at his disposal" has been shown by the fact he has not signed what would "clearly be a highly lucrative deal" with one or multiple equipment brands. McIlroy’s bag, a key commercial platform in itself, "now bears the logo of his charity foundation rather than an external sponsor" (GUARDIAN, 4/4).

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