Menu
Marketing and Sponsorship

Vauxhall To End Seven-Year Sponsorship Of Home Nations After 2018 World Cup

Car manufacturer Vauxhall will end a seven-year sponsorship deal with England, Scotland, Wales and Northern Ireland when its current agreement expires after the 2018 World Cup, according to Mark Mann-Bryans of the PA. Vauxhall has been "the leading partner" of the Home Nations since '11, but said in a statement that "all four links will be severed next year." The brand said in the statement that it had "agreed to explore other opportunities to continue its relationship with the FAs beyond the conclusion of the existing contracts." The four respective FAs "are now expected to be tasked with securing additional sponsorship from next summer" to add to the other commercial deals currently in place. The FA said in a statement that it is working on a "lower-level" partnership with Vauxhall for after the 2018 World Cup (PA, 3/29). In London, Jason Burt reported the move comes as "something of a surprise" although the FA, which recently negotiated "lucrative" new TV deals and a new contract with kit supplier Nike, "will regard it as an opportunity for an improved agreement with a new partner." The GM-owned company's sponsorship covers the England senior men's team, the U21 team, the women's team, all the youth teams and the England disability sides. Vauxhaull branding "was highly visible on all the England training kit and advertising hoardings" (TELEGRAPH, 3/29). In London, James Olley reported Vauxhall was "thought to have paid" the FA in the region of £5M ($6.2M) per year for a "prominent role in media activities," which included staging the official 2014 World Cup squad announcement at its HQ in Luton (EVENING STANDARD, 3/29).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/03/30/Marketing-and-Sponsorship/Vauxhall.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/03/30/Marketing-and-Sponsorship/Vauxhall.aspx

CLOSE