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Marketing and Sponsorship

Arsenal Expands Partnership With China's BNN Technology

BNN Technology expanded its relationship with Arsenal. The new deal will see the Chinese technology, content and services company deliver content, develop coaching programs and provide VIP experiences for Chinese football fans while also offering exclusive competitions through the Xinhua News mobile app. The partnership is part of BNN’s strategy to support grassroots football in China by developing public participation programs focused on enhancing coaching standards in the country. BNN’s Chinese technology partner NewNet will manage a new "coach the coaches" program, offering in the first year up to 250 Chinese football coaches the opportunity to be trained by qualified Arsenal coaches. The expanded agreement also allows BNN, supported by NewNet, to provide Arsenal content to the Xinhua app, including one-on-one manager interviews before games, prematch press conferences, weekly training footage and monthly coaching videos (Arsenal). 

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