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La Liga Opens Office In Singapore As League Continues Push Into Asia

La Liga announced its plans to expand its presence in Asia during the opening of its official Singapore office. La Liga’s objective is to increase its popularity in the region, in particular in Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines. The Singapore office will be run by Ivan Codina, the former deputy director and head of football at Dentsu Sports Asia. La Liga President Javier Tebas: "For us, Singapore will be the gateway to East Asia and a platform from which to reach a far greater number of fans. We have changed kickoff schedules so that they can be seen at reasonable times here in Asia and we will continue to take steps to ensure that this part of the world can enjoy La Liga as much as possible" (La Liga).

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