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Marketing and Sponsorship

Marketplace Roundup: Nike Unveils New England Football Away Kit

Nike "unveiled England's new away kit ahead of this week's friendly with Germany." The new blue kit is the first jersey launch since Nike extended its partnership with the FA at the end of '16. It was unveiled by ManU forward and England int'l Marcus Rashford on his Instagram and Twitter accounts (THE DRUM, 3/20).


Women's tennis world No. 5 Simona Halep signed a multi-year partnership with Mercedes-Benz Romania. Halep will serve as a brand ambassador for the luxury automaker in Romania. She will appear in Mercedes-Benz marketing campaigns, appear at events for the brand and promote the brand on her social media channels. The agreement was secured by Lagardère Sports (Lagardère Sports).

Online printing company Flyeralarm acquired the naming rights to Austrian Bundesliga side Admira Wacker Mödling "for the next ten years." The club "will be officially known as FC Flyeralarm Admira Wacker with immediate effect." The Würzburg-based company has been a partner of Admira since '11 (SOCCEREX, 3/20).

Caixa Bank extended its sponsorship of Brasileiro side Coritiba "for a further season." The financial service provider will continue to be the front-of-shirt sponsor of the club. Market4Sport reported the value of the one-year extension is $7.5M, which is a $1.5M increase from the previous deal (SPORTS PRO MEDIA, 3/20).

Hospitality agency VIP Sportstravel and global technology company Epson extended their partnership until the end of '17. VIP Sportstravel will continue to provide full support for Epson's hospitality guests attending Formula 1 races. Epson has been a global partner of the Mercedes-AMG Petronas Motorsport team since '16 (Lagardère Sports).

Ace Travel & Tours will sponsor the Saudi Cup League, organized by the Jeddah Cricket Association. This was "announced recently after an agreement was signed between Ace Travel and JCA representatives" (ARAB NEWS, 3/20).

The French Rugby Federation (FFR) announced Deloitte France and French rail operator SNCF signed an agreement to become official supporters of the French bid to host the 2023 Rugby World Cup. The partnership will run through Nov. 15, the date the World Rugby exec board will vote for the ’23 host city (FFR).

Real Madrid renewed its partnership with Spanish brewery Mahou Cinco Estrellas through June '19. The partnership dates back to '01. Mahou will have an advertising presence on LED boards at the Santiago Bernabéu and will have pouring rights in the stadium's bars and hospitality suites (Real Madrid).

The Belgian Football Federation (URBSFA) announced eyewear brand Alain Afflelou as a sponsor. The agreement runs through the 2018 World Cup. The Alain Afflelou brand will be visible at the King Baudouin Stadium in Brussels, and will supply the national team with sunglasses (URBSFA).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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