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Marketing and Sponsorship

Marketplace Roundup: McLaren Announces Mika Hakkinen As Partner Ambassador

McLaren Formula 1 announced double world champion Mika Hakkinen will take up the position of partner ambassador with immediate effect, in a multi-year deal. Hakkinen drove 130 grands prix for the McLaren team from '93-01 and won two Drivers' World Championship titles -- in '98 and '99. Hakkinen will sit alongside McLaren Exec Dir Zak Brown and the staff of McLaren marketing, working with partners and business prospects. He will also work closely with McLaren Automotive CEO Mike Flewitt and his marketing team (McLaren).

The French National Rugby League (LNR) announced sports equipment brand Gilbert will provide the official match balls for the Top14 and Pro D2 playoffs for the next three seasons (LNR).

Chinese actor Jin Dong has been named as the ambassador of Rendez-vous à Roland-Garros. Rendez-vous à Roland-Garros is a "series of wildcard qualification events" held in China, India, Japan, South Korea, Brazil and the U.S (GB TIMES, 3/15).

Kuala Lumpur 2017 Southeast Asian Games announced a partnership with Malaysia Airports. Malaysia Airports is now the Kuala Lumpur 2017 welcoming partner under the gold sponsor category (Kuala Lumpur 2017).

Gatorade announced its sponsorship of the 2017 Copa Libertadores. The agreement was achieved through CONMEBOL's new partnership with IMG (IMG).

Motorcycle manufacturer Hero MotoCorp has "become the second Indian company to sign up as a national supporter" for the U17 World Cup, scheduled to be held "across 6 host cities" between Oct. 6-28. The company "filled the second of six national supporter slots" -- after Bank of Baroda. FIFA already has int'l sponsors for all events, including Coca-Cola, adidas and Wanda (ECONOMIC TIMES, 3/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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