Propertymark To Promote Recent Rebrand At 20 Events Carried By Sky Sports

Propertymark, the property brand formerly known as NFoPP that launched in February, will promote its new identity on perimeter boards at 20 sporting events to be broadcast by Sky Sports this year, according to Nigel Lewis of THE NEGOTIATOR. It is part of a "significant push" by the the National Association of Estate Agents, Association of Residential Letting Agents and National Association of Valuers & Auctioneers, which rebranded as Propertymark in February, to "present themselves as consumer -- rather than just industry -- champions to the public." The new campaign will include three cricket matches, six rugby matches and a single football fixture, Scunthorpe United vs. Bradford City on March 24. Propertymark said that the campaign, "which will feature its new green logo, is to be seen by an audience of 9.5 million between the ages of 18 and 65 on Sky during the events" (THE NEGOTIATOR, 3/13).