Marketing and Sponsorship

The FA Announces New Brand Purpose 'For All' With Two Short Films

3.14.2017

The FA announced a new brand purpose, "For All." The new brand purpose champions the organization's provision and support of football for all people at all levels. The announcement coincided with the launch of the FA's women's football strategy at Wembley Stadium. "For All" was launched with two short films and a series of case studies to create greater awareness of the FA's role in the sport. The first film stars England defender Casey Stoney. It documents Stoney's journey from being the only girl on her youth team to achieving 129 caps for her country, as well as her experience as a coach. The second film centers on James Blackwell and the support he received from the FA (FA).

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