Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Marketplace Roundup: DHL Renews Title Sponsorship Of Western Province Rugby

Logistics company DHL renewed its multi-million rand title sponsorship of Currie Cup side Western Province Rugby for a four-year period commencing in '17, making it the longest-standing title sponsorship in Western Province Rugby's history. The terms of the sponsorship include naming rights to Western Province Rugby's home stadium, DHL Newlands (Western Province Rugby).

Chinese Super League side Tianjin TEDA announced new sponsorship deals with investment firm TEDA Holding and environmental company Elion Group for the '17 season. The Tianjin side is owned by TEDA Holding -- "it is not uncommon for Chinese clubs to have their owners' names incorporated into their own." The club unveiled the Tianjin TEDA Greening Group as a "sponsor for the back of the new shirt" for the '17 season. The club's main shirt sponsor is Elion Group, which, "as well as the first team," sponsors the club's youth teams (INSIDE WORLD FOOTBALL, 3/8).

Bundesliga side Werder Bremen signed a kit deal with Umbro. Werder Bremen's current deal with Nike expires at the end of the '17-18 season. The Umbro partnership will come into effect at the beginning of the '18-19 German football season. According to German publication SPONSORs, the deal will see Umbro pay €3.5M ($3.7M) per season, an increase of €500,000 ($527,000) over what Nike was "believed to be paying" (FOOTY HEADLINES, 3/7).

Danske Bank extended its partnership with the Northern Ireland Football League as title sponsor of the Premiership and the Women's Premiership for a further three years (NIFL).

Legardère Sports announced it signed women's tennis player Ana Konjuh for management and marketing representation. The 19-year-old Croatian is currently the No. 33 ranked women's player in the world. Konjuh won her first singles title on the WTA Tour at the 2015 Nottingham Open (Legardère Sports).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/03/09/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/03/09/Marketing-and-Sponsorship/Notes.aspx

CLOSE