Menu
International Football

FIFA Struggling To Regain Trust Of Football Fans, Survey Says

A survey published Thursday said that FIFA is "still struggling to regain the trust" of football fans, "with more than half those interviewed saying they had no confidence in the sport's governing body," according to Brian Homewood of REUTERS. Corruption watchdog Transparency Int'l, which conducted the survey jointly with Swedish-based Forza Football, added that FIFA's image "may have been hurt by its attempts to increase revenue." Fifty-three percent of 25,000 fans interviewed from 50 countries said that "they had no confidence in FIFA." Transparency Int'l head Cobus de Swardt said, "For any organization that relies so much on the fans -- without the fans football is dead, it's commercially dead, its passion is dead -- that is a rather serious situation." Only 34% of those interviewed thought FIFA was "actively fighting corruption." Sixty-six percent said that match-fixing was the type of corruption which "most worried them." Meanwhile, 43% said that they "disapproved" of next year's World Cup being staged in Russia (REUTERS, 3/2). SKY SPORTS' Bryan Swanson reported results of the poll "emerged as FIFA's top officials arrive in London for a meeting of the game's lawmakers." De Swardt said, "It takes more than words to win back trust ... Sponsors haven't flocked back to FIFA because of its reputation and the World Cup in Russia (in 2018) will be a test of its principles in action" (SKY SPORTS, 3/2).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/03/03/International-Football/FIFA-Fan-Confidence.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/03/03/International-Football/FIFA-Fan-Confidence.aspx

CLOSE