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Marketing and Sponsorship

Marketplace Roundup: La Liga Side Valencia Signs Insurance Firm Reale Seguros

La Liga side Valencia and insurance firm Reale Seguros announced a two-season agreement on Monday, through which the company will become the official insurer of the club. The deal will be effective from July 1 (Valencia).

World No. 17 tennis player Lucas Pouille joined Stan Wawrinka and Maria Sharapova as an Evian ambassador. The Frenchman joins the “Evian Live young Team.” To initiate the partnership, Pouille challenged Wawrinka and Sharapova to a “bottle flip challenge” using an Evian bottle on Twitter (SPORTBUZZ BUSINESS, 2/21).

Garmin Int'l announced the sponsorship of nine professional cycling teams in '17, "including five world tour teams and four mountain biking teams." Garmin will "continue to sponsor Cannondale-Drapac Pro Cycling and Movistar teams," while Astana Pro, FDJ Pro and Team Dimension Data are among the "latest to receive sponsorships." Garmin will "continue to support the Trek Factory Racing, CLIF Pro, CUBE and Scott-SRAM mountain biking teams" (BIKE BIZ, 2/21).

Luxury hotel Gleneagles was unveiled as an official supporter of the Glasgow 2018 European Championships -- a new multi-sport event that will see Gleneagles as host of the first European Golf Team Championships. The European Golf Team Championships is the only new event being staged as part of Glasgow 2018 and will take place at the Jack Nicklaus-designed Gleneagles PGA Centenary Course (European Championships). 

Tourism Australia was announced as the official tourism partner for the round eight Australian Football League match between the Gold Coast Suns and Port Adelaide at Jiangwan Stadium on May 14. The Tourism Australia logo will be displayed on the back of both club jerseys on matchday, on the playing surface and throughout Jiangwan Stadium (AFL). 

Infront Sports & Media is reorganizing its Dutch business operations. As of July '17, all projects of Infront Netherlands, which are mainly related to the Int'l Skating Union sports of speed skating and short track speed skating, will be managed and operated from the HQ in Switzerland and its subsidiary in Austria (Infront). 

Northern Irish motorcycle racer Michael Dunlop agreed to terms for a third season with Hawk Racing -- but this time it is "to ride Suzuki's new GSX-R1000 at the Isle of Man TT, with support from the factory in Japan and Yoshimura." The deal "ends a winter of speculation" as to which machinery he would race in '17 (BELFAST TELEGRAPH, 2/22).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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