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Marketing and Sponsorship

Sutton United Denies Censoring Fans Who Oppose Sun Sponsorship

National League side Sutton United "denied accusations" it "censored a group of supporters from a club forum after they voiced their opposition to the Sun's sponsorship" of the club's FA Cup tie against Arsenal on Monday night, according to Ed Aarons of the London GUARDIAN. Last week, Sutton announced a deal with the Sun that is "understood to be worth a five-figure payment" that saw Sun Bets replace its usual sponsor, Green Go Waste, for the "historic" match against Arsène Wenger's side at Gander Green Lane. According to one supporter who wished to remain anonymous, "For many of us, this goes against our whole ethos of being a volunteer-run community club. Many of us have gone on record as expressing our serious concern at the choice of sponsor, especially in light of the fact that post-Hillsborough, we regard them as a toxic brand that no football club, especially not a non-league football club which is justifiably proud of its independence, should do business with." But the supporter also alleged that the club, rather than accept the criticism, has "taken active steps to gag" its opposition. A thread with the title "Sh*t sponsor," which was posted within hours of the deal being announced, was deleted. Sutton insisted it has not asked for anything to be removed. In a statement, the club said, "As the forum is independent of the club we have no power to ban anyone from using it" (GUARDIAN, 2/17).

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